Recommended by Viktor Grant
Today I’m going to share with you one of the most influential business books that has affected my career. Because inside it shows you exactly what to do and how to MEASURE your business success. You’ll never look at business the same way again.
I met Jay Abraham years ago at an event produced by my friend Mark Victor Hansen in San Diego. He is known as one of the most influential copywriters, but in these books he reveals his true colors as a business and marketing strategist.
Buy this book – read it before you do anything else in your business.
Why? because chances are you’re probably converting only a small fraction of your website visitors into sales. Think about it. What is easier to do?
Double the amount of visitors (Traffic)?
Or double the conversions on each visitor?
If you do both, you’ve just 4x your business. How do you do that? Jay takes you through this process step by step. At first he gives you the long form questionnaire to help you evaluate your business and start you thinking – then he goes through the process to increase your business. This is the same process I personally use in my own business as well as in my consulting.
Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities “hidden in plain sight” in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that’s around us. This personal and practical career book is destined to become a new business classic–an idea-fille guide to multiply everyone’s growth potential in the prosperous new century ahead.
This next book, I also have on my shelf, but its more ‘30,000 foot view’ of your business. It talks about principles. Its a great read, excellent for managers and consultants but it doesn’t have the hands-on practical stuff that made a huge difference in my business. I love how he writes and its definitely essential reading to get into the Abraham mindset. Read it AFTER you read the above book.
Businesses can plateau, stall, OR stagnate…without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don’t know how to solve the problems that get their businesses stuck.
The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you identify the nine “sticking points” that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.
The results: freedom from stagnation and stalling, new levels of profitability and success; and a much greater sense of control and pleasure from running the enterprise. How to achieve this exquisite state is the impetus for The Sticking Point Solution.
If you’re participating in our SEO Professionals Case Study, I’m going to be evaluating and assisting you in your business based on the business model from this book. If you’d like to participate in our case study, at this time we are evaluating applications. Here’s the application link.
Thanks, Jay, for being a mentor to all of us who strive to make a difference to increase sales and multiply profits of our clients. You’ve been an inspiration to me for the past two decades before you even published your first book!